In this article we’ll cover:
3 Ways to Get a Great ROI with PPC Marketing
Most businesses are finding themselves in the situation described above. We are hearing all of these GREAT things about what is happening in the economy, however, it seems that businesses aren’t quite seeing the economic boom yet.
So, How do you attract more lead? How do you attract more customers? How to you Advertise in 2010 and Beyond?
A recent study showed that 84% of the US population has an internet connection and is on the internet. This, in itself, is a pretty big market share. This means that 84% of our clients, customers and business is on line.
If you were to further qualify this number you’d find that 90% of Affluent Homes (homes with $100,000 + in annual income) in the US are on the internet. Now, that is a number worth paying some real attention to.
At Markomm, the way we read this number is that 90% of the consumers we want to attract are online. This is 90% of our clients, 90% of our customers, 90% of all leads, and 90% of all of our business is online.
There is no other marketing medium that allows you to effectively target one group of consumers like Internet Marketing (some people call it Internet Advertising or Online Marketing or Search Engine Marketing).
Another study came out from Google. This study reported that, “89% of in-store purchases were made by people who first conducted research on the internet.”
That is a phenomenal statistic. And with this in mind, it is becoming more and more important to have your business marketed online and through online channels.
There are three primary avenues you could use to get your business out there and online.
You can employ SEO strategies to get your website on the front page of Google and the other search engines. SEO (Search Engine Optimization) combines numerous techniques to optimize your website for search.
Business Listings is the 2nd way to get your business listed online. Services like Google Maps (Google Local Business Listings) are a great tool to use. They services allow you to get your business listed online with in just a matter of weeks. The challenge most businesses face is that there are literally over 100 different online directories and the trick is to get your website listed in ALL of them.
Pay-Per-Click is the third of the top three ways for businesses to get listed online. Pay-Per-Click is just like the name implies…you pay – per – the click.
So, what is the fastest way to get your business online?
The fastest way to start marketing on the internet and driving consumers to your website is through Pay-Per-Click (PPC).
Pay-per-click advertising are the ads you see on any search results page. They typically run across the top of the page and down the right hand side of the page.
Internet Savvy Businesses are using Pay-Per-Click because it provides several advantages over other forms of marketing.
#1 – Ads are Online: One of the greatest advantages of PPC is that everything is done online….what this means is that once a change is made, it can be implemented immediately…It also means you can have a complete set of online ads running within about 48 hours…That is FAST!
When you compare the time it takes to develop a marketing piece, put it into production and have it published, you could easily be looking at 10 days or more. And that is just the time it takes to launch your lead generating marketing campaign. At that point, you can’t change it.
In this same situation, with Pay-Per-Click, you are able to make adjustments very quickly. We have clients that change their specials and advertising every 2 weeks. In using Traditional marketing, this frequency of modifications would need to be carefully scheduled. However, with PPC, our clients can email us and within just a matter of hours we can have the new ads up and running.
#2 Stretching Your Marketing Dollars: Pay-Per-Click is the ONLY marketing tool around that allows you to only pay when someone is interested in your product or service.
With Pay-Per-Click advertising, your ads are displayed online for FREE. It doesn’t cost you anything to get your branding out there. It doesn’t cost you anything to have your marketing message displayed in front of consumers and people searching for your product or service.
The only time you would incur a cost is when someone actually clicks on your ad. At that time, they are taken over to your website and are able to see your marketing message. They are able to see what products/services you off and they are in a position to directly contact you.
NO other marketing medium allows you to advertise and stretch your marketing dollars like PPC.
#3 GREAT Return On Investment (ROI): When your online marketing account is setup property, you should be able to enjoy a very low cost per click. This means that your marketing dollars are stretched even further and they go farther than other marketing mediums.
Here are some quotes from our Clients:
“It looks like we had 42 new clients from the web in February, so ~11% conversion.” – Erik B– Highlands Ranch, Co
“Since June of last year, we’ve had a 300% return on our advertising dollars from first time clients.” – JP Blaise – Huntington, NY (This quote was paraphrased from our conversation recently…JP gave actual numbers and we do keep each businesses information confidential.)
A recent report came out from an online statistical analysis firm, Marketing Sherpa. In the graph below, they show how PPC responds in relation to the other marketing mediums.
How Pay-Per-Click Compares to Traditional Marketing
As you can see from the chart above, PPC (pay-per-click Advertising) out performs all other forms of Traditional Marketing techniques.
Pay-per-click is the #1 tool for Generating leads and also the #1 tool used for Generating Direct Sales.
When you look at the statistical data and understand that 90% of Affluent homes in the US are on the internet and using the internet to research products, you begin to realize the tremendous power the internet plays on today’s consumers.
The bottom line is that your businesses needs to actively implement internet marketing as part of your lead generating strategies. Your leads will increase, your sales will increase and so will your business.
To learn more about online marketing, call Markomm at 1-866-503-7673. As for Jeff Hensiek. You can also request a free proposal or email Jeff as well.
Markomm – the Internet Marketing Experts is a full service online marketing firm. They achieve phenomenal results for their clients by using PPC (pay-per-click), SEO (search engine optimization), Business Listings and many other tools.
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